Creating a sales and service culture is easier than ever.

Great service should be a value for all credit unions, but only if you do it differently. By differentiating your credit union from the rest, you can create member loyalty. This, in return, grows engagement from credit union staff and members through comprehensive organizational change. Member loyalty helps revamp your credit union’s structure and culture, which gets your employees more invested in their work and empowers them to create a better experience for members.

Employee Motivation

Increase staff confidence and team spirit, so higher levels of employee motivation and organizational success are attained.

Membership Growth

Superior service and sales cultures help you build a positive reputation in the marketplace and attract new members.

Built-in Benchmarks

Gauge the performance of your credit union so you can deliver on your credit union's promise.

Increase Profits

Build an excellent service and sales culture to create loyal members who support and value your organization.

Lianne Simeone
Lianne Simeone Program and Events Manager
Contact Us

As a result of implementing Creating Member Loyalty (CML), we were able to compliment and enhance current skills, awaken forgotten skills, and add new skills for member service by helping employees put the right skills in the right sequence to create a WOW member experience. CML also helped add consistency to how we interact with our members.

Minh McKenzie, VP of Sales & Service Community First Credit Union